Karla Walton

MARKETING|OUTREACH|VISUALS

Award winning marketer with advanced experience in strategic communications, branding and public outreach. Proven record in developing commercials, print ads, social media content, and websites that have increased brand awareness, traffic, and sales. More than a decade of experience in broadcasting and print media. Passionate about video production, photography, graphic design, and coffee.

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KNOWLEDGE

MICROSOFT OFFICE

  • Word

  • PowerPoint

  • Excel

  • Teams

  • Outlook

  • SharePoint

ADOBE SUITE

  • Premier Pro

  • After Effects

  • Audition

  • Lightroom

  • Photoshop

VIRTUAL MEETINGS

  • Zoom webinars

  • Google Meet

  • Cisco Webex

DIGITAL NEWSLETTERS

  • MailChimp

  • Constant Contact

Young couple giving written public input

Public Outreach Expertise

  • Develop and implement bilingual outreach and marketing campaigns to encourage community participation and public input like the 2022 GO Bond, Mask Up Las Cruces, COVID-19 Vaccination, 2020 Census, Cannabis, Lift Up Las Cruces, among others.

  • Prepare and present various special and recurring reports and presentations to diverse audiences, including community groups, executive management, and the Las Cruces City Council.

  • Work with the City of Las Cruces staff, elected officials, community partners, and consultants, to promote the dissemination of information regarding City services, programming, special projects, and public input opportunities.

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