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      <image:title>About - About me</image:title>
      <image:caption>Passionate about making a difference in my community. Thrive on deepening connections, cultivating and stewarding leadership, and crafting and implementing engagement opportunities that strengthen individual and organizational relationships. More than a decade of experience in broadcast and print media. 360 video fanatic.</image:caption>
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      <image:title>Home - Karla Walton MARKETING|OUTREACH|VISUALS</image:title>
      <image:caption>Award winning marketer with advanced experience in strategic communications, branding and public outreach. Proven record in developing commercials, print ads, social media content, and websites that have increased brand awareness, traffic, and sales. More than a decade of experience in broadcasting and print media. Passionate about video production, photography, graphic design, and coffee.</image:caption>
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      <image:title>Home - Public Outreach Expertise</image:title>
      <image:caption>Develop and implement bilingual outreach and marketing campaigns to encourage community participation and public input like the 2022 GO Bond, Mask Up Las Cruces, COVID-19 Vaccination, 2020 Census, Cannabis, Lift Up Las Cruces, among others. Prepare and present various special and recurring reports and presentations to diverse audiences, including community groups, executive management, and the Las Cruces City Council. Work with the City of Las Cruces staff, elected officials, community partners, and consultants, to promote the dissemination of information regarding City services, programming, special projects, and public input opportunities.</image:caption>
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      <image:title>Home</image:title>
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    <loc>https://karlawalton.com/marketing</loc>
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    <lastmod>2022-05-14</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/627effdacbe99d7c4a7d0ae1/ed9b88e1-6cb0-42eb-b357-0ad35b1261fb/Press+Conference+GPX+3.png</image:loc>
      <image:title>Marketing - Graphic design is more than just aesthetics — it’s a form of communication between your business and your audience.</image:title>
      <image:caption>Great design stands out in the minds of decision makers and can influence their choices, both deliberately and subconsciously. it builds brand recognition and loyalty Below are some of my marketing campaigns, graphic designs and special projects.</image:caption>
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      <image:title>Marketing</image:title>
      <image:caption>City of Las Cruces Budget Book Cover | Design</image:caption>
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      <image:title>Marketing</image:title>
      <image:caption>Bilingual Podcast | Branding, episode production and editing</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/627effdacbe99d7c4a7d0ae1/1652510822713-5A36VFZ6HMP4E1TXGPTJ/FB+Sleeve+Up+1.png</image:loc>
      <image:title>Marketing</image:title>
      <image:caption>COVID-19 Vaccination Campaign | Concept, branding, billboards, print ads, social media, press releases, bus wraps.</image:caption>
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      <image:title>Marketing</image:title>
      <image:caption>City Council Newsletter Program | Writing and formatting, editing, social media promotion, database maintenance.</image:caption>
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      <image:title>Marketing</image:title>
      <image:caption>COVID-19 Response Report | Research and develop the report, website page, social media promotion, and news releases.</image:caption>
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      <image:title>Marketing</image:title>
      <image:caption>District 3 Community Meeting | Organize and host the meeting, reserve venue, social media promotion, and facilitate presentations.</image:caption>
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      <image:title>Marketing</image:title>
      <image:caption>2020 Census Bilingual Campaign | Posters, print ads, press releases, press conferences, PSA, small handouts, brochures, and social media content.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/627effdacbe99d7c4a7d0ae1/1652510590309-UDR35GTP2C6F1E93PN9K/Mask+Up_Bulletin.png</image:loc>
      <image:title>Marketing</image:title>
      <image:caption>Mask Up Las Cruces Bilingual Campaign | Print ads, bus wraps, flyers, PSAs, promote masks distribution events.</image:caption>
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    <lastmod>2022-05-14</lastmod>
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    <lastmod>2022-05-14</lastmod>
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    <lastmod>2022-05-14</lastmod>
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